The Moorings

The world's largest Yacht Charter operation needed to introduce a new fleet of race oriented sailing vessels to their customers. Replica produced a six minute promotional piece on the J120 line at their bases in Sint Maarten and Tortola. The lifestyle oriented production profiled the speed and handling of the vessel, while keeping the comfort and fun of the bareboat charter experience in the mix. The Moorings direct marketed the video to their repeat customers, building a loyal following for the J120 Fleet.

 

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