Hyundai USA

Having won the SCCA ProRally championship five years in a row, Hyundai wanted to get the message out to sports car buyers in the United States. Foucused on their Tiburon sports coupe the spot combined race footage with production car shots to tie the racing heritage to the current car's bloodlines. The spot aired nationally and boosted sales of the Tiburon by thirteen percent in one quarter alone.


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